In fact, I must be proudly say that our Paints business is almost now on a negative working capital, perhaps something that I had only achieved during my FMCG days. This has contributed to a healthier cash flow, which is supported by our capex and dividends.
We've actually grown in rural in our paints portfolio. And I assume you're talking largely paints here, right? Which is about 60% of our overall sales. Yes, so yes, in paints, we've grown in rural in Q3.
And the Coatings business grew high single digit. Not only Coatings, even within Paints B2B business, project business, which constitutes 20% of our business, actually grew very high double digits. So, you know, that clearly tells you what's happening is it's reflected in the core sector index of the country where you're seeing the companies which are in real estate, infrastructure like L&T, etcetera, some of the people we work with and all doing very well.
Look, this industry has got a 20%, 22%, if you look at the market leaders, 25% return on capital. We may be at about 30%, 32% right now. 33%, right?
10% is the revenue contribution coming from new products in the last three months, four months. It won't be very different for any player.
For making sure distribution 3.0, which is currently on 2.0, which is really going into smaller towns, absolute smaller towns.