Anticipated improvements in agricultural yields, the onset of festive season, rising rural wages and increased government spending on infrastructure projects are positive indicators that bolsters our confident in the recovery of rural markets.
- I would not say that it has bounced back but of course the election season is going to come in now very soon and government we are all hearing good amount of spends coming in from infrastructure rural side.
Basically, the whole purpose of launching our D2C portfolio Zanducare was to look at leveraging the opportunities which are coming up rapidly in the Ayurveda healthcare space and we launched a number of new products basically which are targeted towards improving the healthcare need gaps which consumers have and we are not only selling them on the D2C platform, but we are also selling them on other e-com market places and also in the modern trade channel.
At the same time with our Project Khoj reaching out to almost 60,000 villages.
Once the consumer demand at rural end, any of these channels bounce back, we would significantly benefit.
So The Man Company's now breakeven but Brillare still, but it is a very miniscule kind of margin erosion honestly. As far as the percentage contribution is concerned both the brands put together should be in the range of about around 5%.
I think Boroplus brand is no more just an antiseptic cream. So we have significant contributions coming in from lotion, Boroplus soap, Boroplus Soft, Boroplus Aloe Vera Gel. So these are the four brands under Boroplus and the contribution of these brands should be around more than 20-22% in the total Boroplus scheme of things.
I am very confident that we will end up the year by at least 200 basis points expansion in margin. That is what it looks like and top line number also you have seen for the first half, we have done almost 7% and we will hope to end the year also in the similar range.