ABB India is manufacturing for last 75 years and we are in 18 business line and exposed to 23 market segments which gives us a fairly good pulse of what's going on in different corners of industry as well as the markets, both relative to direct private spend and also government led initiatives which again have an impact on the private spend towards our portfolio.
I think energy transaction is a big story and substantial amount of cash flows of the companies are being diverted there.
So now with the current portfolio and the current market mix, we estimate our market sizes between $11 Billion to $12 Billion. So naturally which is basically split equally or slightly between differences between EL and MO, which is electrification and motion. 75% of it will come distributed between these two business areas. And then you have 15% from the projects, which is the process automation part of it and the balance 10% to the robotics portion.
Now wherever there are gaps in the product portfolio like there is a product which is available globally and the Indian market or the Indian customer is ready for that product, what we do is we keep bringing them and that’s where we have been expanding our portfolio. And also where we find that enough demand has now been created for that product that's where we expand our manufacturing capacity and we start localizing it because then we have substantial volumes available for that particular product category.
What happens is a lot of investments go on to productivity improvement and that's our favorite area of investment, not immediately going for brick and mortar investments. One example is our factory here in Bangalore wherein now in the same soft floor we are producing 30% more in 30% less space by having properly robotized as well as automated. So, we didn't have to construct another big and modern factory and show the capital expenditure there, but instead we do a lot of process improvements and ensure reliability of the delivery statement.
Really what really matters for us is that we are really focused on the right market segment and the right customers. And once we find those sweet spots, then the competitive intensity typically goes down. Because what happens is if you try to be everything for everybody, then of course you face the competitive intensity.
We have a stronger order backlog at this point of time, which is 7700 crores and a bulk of it is also coming from projects.